What should a tagline be?

What should a tagline be?

A tagline doesn’t need to be overly clever or cute to be effective. A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart.

What is your tagline all about?

When it comes to marketing, a tagline is your business’ mantra; it tells people who you are and what you stand for in a few succinct words. The purpose of a tagline is to create a positive, memorable phrase that sticks in your customer’s head and helps them identify your brand and your marketing message.

What is an example of a tagline?

From “America Runs on Dunkin’ Donuts” to “The Happiest Place on Earth,” the Nike “Just Do It” swoosh, or McDonald’s “Lovin’ It,” the best slogan examples are timeless, catchy words and phrases that live on in our minds, even when the television is off.

What are the types of taglines?

Without further ado, here’s a quick & dirty breakdown of the 5 most effective types of taglines:

  • Imperative. Imperative taglines usually begin with a verb and “command” users to take a specific action relevant to the brand’s mission, impact, or product.
  • Descriptive.
  • Superlative.
  • Provocative.
  • Specific.

What is the main purpose of tagline?

A tagline is a short phrase that states a company’s overall purpose. A tagline helps highlight a company’s brand to the public. The most important aspect of a tagline is to ensure that it is memorable.

How do you write a killer tagline?

10 Tips for a Remarkable Tagline

  1. Keep It Simple. We see so many taglines that try to say too much.
  2. Avoid the Marketing Meeting Effect.
  3. Tell a Story.
  4. Explain Your Offering.
  5. Communicate With Clarity.
  6. Describe Who You Are.
  7. Require a Double Take.
  8. Keep It Short and Simple.

Is a tagline necessary?

The answer is that it depends: a great tagline is a brand trigger that communicates a short, sweet, single thought and can stand the test of time. A bad tagline is quickly forgotten and may even detract from the memorability of your brand.

What is a good tagline for a writer?

Writing Taglines For Authors There is a LOT of advice on what taglines should look like: short, reflective of your personality, catchy, informative, creative, succinct, etc. It should hook a potential reader, be easy to remember, and also be profound and meaningful at the same time. Not to mention unique.