How much do fast-food restaurants spend on advertising?

How much do fast-food restaurants spend on advertising?

In 2019, fast-food restaurants spent $5 billion in total advertising, an increase of over $400 million (9%) vs. 2012. Preschoolers, children, and teens viewed on average 2.1 to 2.3 fast-food TV ads per day in 2019. The majority of ads promoted regular menu items and the restaurant in general.

What fast-food company spends the most on advertising?

McDonald’s
In 2019, McDonald’s spent more on advertising in the United States than all other widely recognized restaurant chains. With 624 million U.S. dollars in ad expenditures, the chain was way ahead of brands such as Domino’s (next in line, with a 467 million ad spend) and Taco Bell (383 million).

How much does Arby’s spend on advertising?

From January through November of 2016, Arby’s spent $129 million on advertising, according to marketing research firm Kantar Media. That means the press it received last year might have been worth $50 to $65 million.

How much do restaurants spend on advertising?

3% to 6%: Size of Budget A general rule is that your marketing budget should be 3% to 6% of sales. Some mention those figures as gospel. I see them as guidelines. However, if you are outside the 3% to 6% range, you’d better have a good reason.

How much does KFC spend on advertising?

Kentucky Fried Chicken is increasing its advertising spend by 36 per cent to &£16.5m, in an effort to match fast-food rivals McDonald’s and Burger King. KFC, which is owned by Tricon Restaurants International, has announced it will open 50 new outlets in the UK this year.

Why are junk food ads bad?

Food industry advertising that targets children and youth has been linked to the increase of childhood obesity. Advertising by other industries often objectifies girls and women, contributing to body dissatisfaction, eating disorders, low self-esteem and depression.

How much money does Chick Fil A spend on advertising?

Atlanta-based quick service restaurant chain spent approximately 130.9 million U.S. dollars on advertising in 2020 compared to roughly 149 million U.S. dollars in 2019. The restaurant chain’s advertising expenses increased by 32.6 percent since 2017.

What is the most profitable fast food chain?

Which Fast Food Restaurants Make the Most Money?

• McDonald’s: $37 billion in system-wide U.S. sales.
• Starbucks: $13 billion in system-wide U.S. sales.
• Subway: $10.8 billion in system-wide U.S. sales.
• Burger King: $10 billion in system-wide U.S. sales.
• Taco Bell: $9.8 billion in system-wide U.S. sales.

How much do small restaurants spend on marketing?

The average small business Typically spend between 7 to 10 percent of its sales on marketing. However, retail and restaurants will need to dig deeper and spend a bit more since they are operating in a highly competitive category accustomed to a lot of promotional activity.

What is the best marketing strategy for restaurants?

8 Effective Digital Marketing Strategies For Restaurants: Attract Customers and Drive Sales in 2021

• Perfect Your Website.
• Focus on Local SEO.
• Gain Followers on Social Media.
• Use Influencer Marketing.
• Implement Email Marketing.
• Take Advantage of Online Reviews.
• Network With Other Local Businesses.
• Keep Online Engagement High.

How much does Pizza Hut spend on advertising?

The pizza restaurant chain invested 204 million U.S. dollars in measured media advertising in the United States in 2017.

How much does Burger King spend on advertising?

Burger King raised its advertising spending to 372 million U.S. dollars in the U.S. in 2019. However, their investment in advertising in the country decreased between 2017 and 2018 by 17 million dollars.

How much does the fast food industry spend on advertising?

In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a report by the Rudd Center for Food Policy & Obesity.

How does the fast food industry target kids?

Fast food companies still target kids with marketing for unhealthy products. In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a report by the Rudd Center for Food Policy & Obesity.

How often do kids watch fast food commercials?

Less than 1 percent of all kids’ meal combinations met recommended nutrition standards. On average, U.S. preschoolers viewed 2.8 fast food ads on TV every day in 2012; children aged 6-11 years viewed 3.2 ads per day; and teens viewed 4.8 ads per day.

Are there any changes in fast food marketing?

There were some positive trends in fast food marketing to teens but restaurants continued to target them with TV and internet marketing for primarily unhealthy products. TV ads viewed by teens did not change, but average calories per ad viewed declined by 16%.